"When love grows diseased, the best thing we can do is to put it to a violent death. I cannot endure the torture of a lingering and consumptive passion."

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The best thing you can do for a song is to hear it on the radio and to imagine what it could mean to you and then kinda forget the words. Just imagine how you felt when you heard it, if it was one of your songs. If it became one of your songs. If it meant whatever it meant for you and as soon as you see the visual, you get a rapid eye movement relationship with the song instead of an imaginative one. I think that can be dangerous because I don't think I'd want to be listening to a song on the radio and thinking about the video. Whatever that one interpretation was

— Ric Ocasek