"Prasadam's a good little hook in this age of commercialism. When people want something extra, or they need to have something special, prasadam will hook them in there. It's undoubtedly done a great deal toward getting a lot more people involved in spiritual life."

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The "cumulative effects" of unbridled commercialism, however difficult to assess, constitute one key to the impact of growing up in the core of the world's marketing system. Minimally, it suggests unpreparedness for, and lack of interest in, the world that exists outside the shopping mall.

— Herbert Schiller