"If the boy and girl walk off into the sunset hand-in-hand in the last scene, it adds 10 million to the box office."

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The thing we call critics are not really reviewers, they are not really critics. They don't have the discipline to write what we would term as critique - it's really just reviewers. They have a common man kind of taste. If you watch them overall, they are not different from the box-office. That's my view.

— Ang Lee