"In a town like London there are always plenty of not quite certifiable lunatics walking the streets, and they tend to gravitate towards bookshops, because a bookshop is one of the few places where you can hang about for a long time without spending any money."

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Its intuition that works. Just intuition.""Waterstones was aimed at me. I knew that I wanted, and badly needed in my life, bookshops just like the ones I was creating. I simply assumed that plenty of other people, no doubt of wildly differing demographics, would find once they saw them that they wanted them too. Well - they did.

— Tim Waterstone