"When you're writing about something that happened, it helps you transition to the present. Ironically enough, by focusing on your presidency, it helps you realize that you're no longer the president. By reliving moments, it helps you stay focused on the moment."

Next Quote

A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should be going for. Maybe you should be trying to come up with something that will really become associated with a moment in time, a few weeks, that happened, period. Then you look back, think about it and connect it with that time. It may look dated later but it will be still be evocative.

— Michael Bierut