"Selfridges’ Christmas hot list includes faux fur animal hats by Merrimaking, currently enjoying a cult status in Japan and amongst festival goers."

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I have the idea that running shoes are based on a kind of cult idea - that our feet are flawed and we need shoes to correct those flaws. The shoe companies are in the business of selling shoes. But there's no evidence from running shoe manufacturers that they're right. There's no scientific data that running shoes reduce injury.

— Christopher McDougall