"Second, we have to make the most of the strengths we have, the amenities that many of our competitors cannot replicate. But again, those advantages won't mean much if we don't do a great job with the basics of our business."

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Storytelling is a very old human skill that gives us an evolutionary advantage. If you can tell young people how you kill an emu, acted out in song or dance, or that Uncle George was eaten by a croc over there, don't go there to swim, then those young people don't have to find out by trial and error.

— Margaret Atwood