"I've learned that by returning my calls between 11:00 a.m. and noon and 4:00 and 5:00 p.m. I can keep them short and to the point because people are either hungry and starting to think about lunch or they are trying to gear down at the end of the day."

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For me, titles are either a natural two-second experience or stressful enough to give you an ulcer. If they don't pop out perfect on the first try, they can be really hard to repair. Or, worse, if the author thinks they pop out perfect, but the publishing house does not agree, it's difficult to shift gears. And then? Then you go insane.

— Sloane Crosley