"The advertising man is a liaison between the products of business and the mind of the nation. He must know both before he can serve either."

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If we are to have a stabilized market demand, selling pressure should be maintained . . . perhaps increased . . .at the first sign of a decline in business. I know of no single way business managers can do more to stabilize market demand than through greater stabilization of sales and advertising expenditures.

— Paul G. Hoffman