"Technique does not constitute art. Nor is it a vague, fuzzy romantic quality known as ‘beauty,’ remote from the realities of everyday life. It is the depth and intensity of an artist’s experience that are the first importance in art."

Next Quote

From all these experiences the most important thing I have learned is that legibility and beauty stand close together and that type design, in its restraint, should be only felt but not perceived by the reader.

— Adrian Frutiger