"I walk down the street and people don't go, 'my God, there he is.' I lead as normal a life as you can lead in New York City."

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I don't like offending people, and it's easy to offend people when you don't know as much as they do. This group knows more about what it takes to lead in this way than I ever will. My goal is to push people, but I need to do it from a place of respect.

— Seth Godin