"The message of the season is not, "Let it snow" or even, "Let us shop." The real message of Christmas is, "Let us worship." That is what the wise men came to do. And that is what we should be doing as well."

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Personalization is the automatic tailoring of sites and messages to the individuals viewing them, so that we can feel that somewhere there's a piece of software that loves us for who we are.

— David Weinberger