"When we don't get any treats, we feel depleted, resentful, and angry, and we feel justified in self-indulgence. We start to crave comfort - and grab that comfort wherever we can, even if it means breaking good habits."

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In 'Before and After,' I identify the sixteen strategies that we can use to make or break our habits. Some are quite familiar, such as 'Monitoring,' 'Scheduling,' and 'Convenience.' Some took me a lot of effort to identify, such as 'Thinking,' 'Identity,' and 'Clarity.'

— Gretchen Rubin