"These artists all have some kind of message to the public. These messages can be quite personal, maybe about their own existential situation, and it can be about suffering, it can be about questioning of one's existence and so on. They are all telling us very genuine stories, which are touching us in different ways and they are enlightening in different ways. But it's not only the stories themselves, but it's how it is done - that creates the impact of the story. It is not what is said but how it is said. I don't think you can dissociate the content from the form."