"No: war material is life-saving for one's own people and whoever works and performs in these spheres can be proud of it; here enterprise as a whole finds its highest justification of existence."

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...making profits is important because it keeps all our people in jobs and, you know, it keeps what we - what we've created going, but, you know, what we're - what I get my - what I'm proud about doing is creating companies which we're really proud of, you know, which we can really be proud of and a byproduct of that hopefully will be that they'll be profitable and be able to pay the bills.

— Richard Branson