"There's a booming, rotating, never sleeping city in the center of my brain and no body can come in and I can't escape. I have a strange sense of pride that my brain works that way, but I'm also terrified of what would happen if I ever tried to think in another way."

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Saturday morning cartoons do that now, where they develop the toy and then draw the cartoon around it, and the result is the cartoon is a commercial for the toy and the toy is a commercial for the cartoon. The same thing's happening now in comic strips; it's just another way to get the competitive edge. You saturate all the different markets and allow each other to advertise the other, and it's the best of all possible worlds. You can see the financial incentive to work that way. I just think it's to the detriment of integrity in comic strip art.

— Bill Watterson