""Star Trek" expands almost instinctively - the more information you seek from it, the more it gives. It also has the benefit of taking place in our future, our mutual destinies as occupants of a peaceful, non-polluted Earth."

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There are lots of companies that are really trying to collect as much information as they can about every single person on the planet because they think its going to be valuable and it probably already is valuable.

— Stuart J. Russell