"Sound economy is a sound understanding brought into action; it is calculation realized; it is the doctrine of proportion reduced to practice; it is foreseeing contingencies, and providing against them."

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Because a true sense of purpose is deeply emotional, it serves as a compass to guide us to act in a way completely consistent with our values and beliefs. Purpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic.

— Simon Sinek