"Many writers hate the shilling process, and I understand that. However, it's really the only thing about the publication process you can somewhat control. You can't affect reviews. But you can try to find your book an audience. One of the problems with the book publishing industry is that their publicity efforts tend to be spent on people who already read, and know how to discover, literary fiction."

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The big question that scientists haven't even begun to get an answer for is how many species of microorganisms are there? Now, this is not stamp collecting. What we need is experts totally devoting their research to everything they can find out about every species, in a community of scientists who appreciate that every fact counts...everything new you learn about any species in any group is worth publishing somewhere.

— E. O. Wilson