"Within the first few months I discovered that being president is like riding a tiger. A man has to keep riding or be swallowed. The fantastically crowded nine months of 1945 taught me that a President either is constantly on top of events or, if he hesitates, events will soon be on top of him. I never felt I could let up for a single moment."

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Everybody has something now. It's become very over-saturated, and it's hard to weed out what's good, what you should watch and what you have time to watch. And Twitter was much less crowded, at the time, and it was an easier way to reach people. So, the combination of having a great video, a lot more access to people through Twitter, and having Kickstarter be this new thing in. We tapped into it, at its inception, and got people interested in it just based on the concept of what Kickstarter was. The timing was right.

— Simon Helberg