"When you're in the throes of this romantic love, it's overwhelming - you're out of control, you're irrational, you're going to the gym at 6 A.M. every day - Why? Because she's there."

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The gym and the treadmill is a good idea. But the problem is we spend so much effort in marketing messaging, deluding people into thinking if you get on your treadmill or you go to the gym, that's what you need. People who join a gym, the vast majority of them have quit within nine months and almost all of them have quit within two years. So if it's a longevity strategy, does not work.

— Dan Buettner