"Certainly I believe that God gave us life for happiness, not misery. Humanity, I am sure, will never be made lazy or indifferent by an excess of happiness. Many persons have a wrong idea of what constitutes true happiness. It is not attained through self-gratification but through fidelity to a worthy purpose. Happiness should be a means of accomplishment, like health, not an end in itself."

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I've never felt that I was doing something for my people, except what I could to bring the accomplishments of the old ones to the attention of the world. I think the Northwest Coast style of art is an absolutely unique product, one of the crowning achievements of the whole human experience. I just don't want the whole thing swept under the carpet without someone paying attention to it.

— Bill Reid