"I got into the Kennedy White House because at the time I was president of the Women's National Press Club, and they assigned me to cover the early days of the Kennedy campaign. Jackie especially. Everyone was interested in the family."

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Campaigns fail if they waste resources courting voters who are unpersuadable or already persuaded. Their most urgent task is to find and persuade the few voters who are genuinely undecided and the larger number who are favorably disposed but need a push to actually vote.

— James Surowiecki