"The Virgin filled so enormous a space in the life and thought of the time that one stands now helpless before the mass of testimony to her direct action and constant presence in every moment and form of the illusion which men thought they thought their existence."

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We decided to set our direct-action program around the Easter season, realizing that, with exception of Christmas, this was the largest shopping period of the year. Knowing that a strong economic withdrawal program would be the by-product of direct action.

— Martin Luther King, Jr.