"The fundamental principle of human action, the law, that is to political economy what the law of gravitation is to physics is that men seek to gratify their desires with the least exertion"

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A thoroughly socialized person is one who desires only the rewards that others around him have agreed he should long for - rewards often grafted onto genetically programmed desires.A person who cannot override genetic instructions when necessary is always vulnerable..The solution is to gradually become free of societal rewards and learn how to substitute for them rewards that are under one's own powers.

— Mihaly Csikszentmihalyi