"The word capital, as philologists trace it, comes down to us from a time when wealth was estimated in cattle, and a man's income depended upon the number of head he could keep for their increase."

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When you go into a fast food restaurant, you may just think about how good your meal tastes while you're eating it. But you're not thinking about all the consequences that come from that one purchase - the consequences for your body, the consequences for supporting this company and how it's treating it workers, all the way back to the farm where the potatoes were grown, or the ranch where the cattle were raised.

— Eric Schlosser