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— Herbert Hainer"If a team lives up to its role as favorite, it will have earned the World Cup. By the way, Adidas grew by about 30 percent in Brazil even without sponsoring the national team."
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The adidas +Challenge is a really cool opportunity for kids here in Los Angeles and across the country to get excited for the FIFA World Cup this summer. As a big fan of soccer, Im looking forward to seeing the 32 youth teams compete for the title of Team USA and represent our country at the global finals in Berlin.
— Luke Wilson
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The Nike swash that cost $30 and was designed by a Portland State University art student was probably worth that when she first showed it to them. At that point it had no equity at all. None of the guys commissioning it particularly liked it, they all wanted the Adidas three stripes and they thought that was a good logo.
— Michael Bierut
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