"The content and forms of American communications-the myths and the means of transmitting them-are devoted to manipulation. When successfully employed, as they invariably are, the result is individual passivity, a state of inertia that precludes action."

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I believe that a desirable future depends on our deliberately choosing a life of action over a life of consumption, on our engendering a lifestyle which will enable us to be spontaneous, independent, yet related to each other, rather than maintaining a lifestyle which only allows to make and unmake, produce and consume - a style of life which is merely a way station on the road to the depletion and pollution of the environment. The future depends more upon our choice of institutions which support a life of action than on our developing new ideologies and technologies.

— Ivan Illich