"There has always been a confusion in the West about -Islam and about the Middle East and the assumption that the countries are Arab. Iranians very much object to that. They are very proud of their own history, but they have this real inferiority-superiority complex thing about the Arabs and the position of Islam in Iran. One of the reasons why Shi'a Islam is so entrenched in Iran is because it has allowed the Iranians to distinguish themselves from the Arabs, who are mostly Sunni."

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Most change initiatives either fail or fall far short of original expectations. More often than not, resistance is cultural in nature but the real cause of lots of resistance often is that however much a team might say that it wants to change, the old assumptions are woven, invisibly, deep within the corporate culture, and from this staging ground they act invisibly to sustain the old order. Finding the assumption out and then rooting them out is a special skill. It calls for assumption hunters, I call them.

— Grant David McCracken