"I'm always on the look out for 'the good image'. I'm like The Borg (you know, Star Trek) inasmuch as I assimilate everything - but I like to think I'm working in the Pop Art tradition."

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The real self and the public self are intertwined, like a tumor around an organ, and you can't cut the tumor or you'll kill the organ, so they live together, until the tumor chokes the organ off - but which self is the tumor?. Or it's like something out of Star Trek. The Borg.

— Jonathan Ames