"A lot of knowledge in any kind of an organization is what we call task knowledge. These are things that people who have been there a long time understand are important, but they may not know how to talk about them. It's often called the culture of the organization."

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I would argue heavily that the time that has been allocated to social used to come from television, and people are benefitting from it. People who are saying, 'Aw, you're spending all your time on Facebook, or all your time on Twitter,' I'd like to understand what the person used to do with that time.

— Gary Vaynerchuk