"There is the global teenager hypothesis, that what happened in the '60s in America was that there was, the baby boom cohort grew up at the same time that television and popular music grew up, so that we had this carrier frequency that we all tuned into that gave us the feeling of a common culture, even though I was in Phoenix and someone was in Des Moines. That now we are getting the global cohort at the same time we have our first global communications. MTV is everywhere."