"We know where the television is - everything has to be a sound bite; everything has to be an image; ideas are okay as long as they don't take more than four or five seconds to explain; candidates and issues are commodities that are sold like cans of soup; entertainment is limited to what a few people believe the lowest common denominator is; and you can't talk back to it."

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When you are dealing with a mass movement, as opposed to a quote-unquote "elite," you are talking to people who don't have time to read long research papers. You have to communicate with them in sound bites, around every other thing they are doing. So it takes a long time to shift people from one message to the next, especially if your foundational narrative was, "The only one thing in the entire world you should be paying attention to is Darfur."

— Rebecca Hamilton