"In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you."

Previous Quote

In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.

— Howard Schultz