"There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true."

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I probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which is a shot of espresso and just a dollop of steamed milk. Then, if I'm going to do some work at home, I would make myself a French press. It's the best way to make conventional coffee.

— Howard Schultz