"Anyt hing that is found to stimulate hope should be seized upon and make to serve. This applies to a book, a film, a broadcast, or a conversation with someone who can impart it."

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If you find common subjects or interests with a prospect, you can establish a business friendship. Ask about a diploma or picture. Your prospect will be glad to talk about what he/she just did or likes to do. Try to captivate him or her in intelligent conversation with engaging questions about their interests. It's obviously better if you're versed in the subject, because that's where rapport is established. Get the prospect to talk about their passions and what makes them happy.

— Jeffrey Gitomer