"To 'coach' comes from the physical horse-and-buggy coach, referring to something that gets someone from where they are now to where they want to be. You help someone get from where they are to where they want to be."

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It is now highly feasible to take care of everybody on Earth at a 'higher standard of living than any have ever known.' It no longer has to be you or me. Selfishness is unnecessary and henceforth unrationalizable as mandated by survival.

— R. Buckminster Fuller