"The slogan used to be 'Populate or perish'. We can now see that it is more like 'Populate and perish'. A sustainable future has to be based on stabilisation of both population and consumption."

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For me, it's about optimizing health. It's about lifestyle and longevity. Then you think about what vegetarian diets can do for the mass population, in terms of lower consumption of resources. When you look at the numbers, it's pretty staggering.

— Scott Jurek