"If you really want to make a difference for the customer, so what you have got to do is to make sure the products that you're bringing down in price are ones that they are buying every day."

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Even if you're starting from scratch and buying a new wardrobe, preppy clothes are very fairly priced compared to high fashion. They're very easy to absorb into your wardrobe. You probably already have stuff you can wear and there's a safety factor. You're dressed for success, in a way, if you look like you grew up with success.

— Lisa Birnbach