"Production goes up and up because high pressure advertising and salesmanship constantly create new needs that must be satisfied: this is Admass- a consumer's race with donkeys chasing an electric carrot."

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To ensure that no one gained an advantage over anyone else, commercial law prohibited innovation in tools or techniques, underselling below a fixed price, working late by artificial light, employing extra apprentices or wife and under-age children, and advertising of wares or praising them to the detriment of others.

— Barbara Tuchman