"An Army is still a crowd, though a highly organized one. It is governed by the same laws, and under the stress of war is ever tending to revert to its crowd form. Our object in peace is so to train it that the reversion will become very slow."

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One might almost say, to adapt von Clausewitz, that modern warfare is PR by other means. And war-winning strategies mean that modern armies most stop treating their communications operations as secondary assignments or (as still too often happens) dumping grounds for officers who have failed at everything else - but as missions absolutely essential to success.

— David Frum