"You are affluent when you buy what you want, do what you wish and don't give a thought to what it costs."

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For never has there been, in modern times, such a Homeric world, where so much value is pinned onto the utterance of name! Entire conversations, entire lives, are devoted to the act of naming people, and in Pakistan the affluent would be totally devoid of talk if they were unable to take names in vain. Caste and all its subclassifications are recreated every day in the structure of a conversation that knows which names to name.

— Sara Suleri