"Scoring comes from being able to preserve what you've got and play your smart shots when you need to play them and not do stupid things and take advantage of things when have you them."

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What business strategy is all about-what distinguishes it from all other kinds of business planning-is, in a word, competitive advantage. Without competitors there would be no need for strategy, for the sole purpose of strategic planning is to enable the company to gain, as efficiently as possible, a sustainable edge over its competitors.

— Kenichi Ohmae