"In real life, strategy is actually very straightforward. You pick a general direction and implement like hell."

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If you can't describe your strategy in twenty minutes, simply and in plain language, you haven't got a plan. 'But,' people may say, 'I've got a complex strategy. It can't be reduced to a page.' That's nonsense. That's not a complex strategy. It's a complex thought about the strategy.

— Lawrence Bossidy