"Trust is enormously powerful in a corporation. People won't do their best unless they believe they'll be treated fairly. The only way I know how to create that kind of trust is by laying out your values and then walking the talk. You've got to do what you say you'll do, consistently, over time."

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I need to conduct myself differently in different communities. In my experience, the journalistic conventions - you know, I'm the reporter, you're the subject, the interviewee - actually tend to hold steady much more consistently in rural Africa than they do in the American inner city.

— William Finnegan