"We have the brand, and we have the fulfillment capability. Now we had to get the Net, and that's the easiest part of the game."

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You've got to be very insightful about your brand, who you are, and what you mean to people. You've got to be able to inspire the whole organization behind that vision, so that every touch point the consumer experiences with the brand is reflective of that same brand promise.

— Frances Allen