"Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it."

Previous Quote

On the Internet, it's survival of the easiest.... Give users a good experience and they're apt to turn into frequent and loyal customers. But ... it's easy to turn to another supplier in the face of even a minor hiccup. Only if a site is extremely easy to use will anybody bother staying around.

— Jakob Nielsen