"I plan on winning the Super Bowl next year."

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It's funny: I put money into short films, and I put really good actors in it, and I write some stuff that's really funny, and I'll get, like, a million views. But to the right of me, there will be a video of a kitten that falls into a toilet bowl, and it's three seconds long, and it will get 25 million views.

— Ben Schwartz