"I believe strongly in what John Keats called negative capability: the trait or practice that allows a poet to remain in uncertainties, mysteries, doubts, without any irritable reaching after fact & reason. For Keats, William Shakespeare exemplified negative capability, and I do think it's extraordinary that for all the thousands of pages Shakespeare left behind, we really don't know much about Shakespeare's own personality or opinions."

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Implementing any major changes to the way companies operate requires time and determination and the shift to globally integrated innovation is no exception - it calls for new capabilities to be built, changes in the structure of the innovation organization, new systems, processes and mindsets. The scope and scale of this task shouldn't prevent executives from starting down the path of change as the systemic nature of innovation activities means that every single element of change that's brought about will make a difference.

— Yves Doz