"Many years spent listening to the tribulations of man have persuaded me that the satisfaction of all desires is completely counterproductive to happiness. Instant and unrestrained gratification is the shortest and most direct route to unhappiness."

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I've found that if I tell somebody 'Eat this and don't do that,' it's not only not helpful, it's counterproductive because even more than being healthy, we want to feel free and in control, and as soon as somebody tells us to do something, there's a tendency to do just the opposite.

— Dean Ornish